The Difference - The ESI Culture

Play Like a Champion Today

In today's business climate, a revolving door culture and trial and error practices have an impact on the overall success and image of an organization. ESI has earned a reputation in the industry for creating a culture that instills a sense of passion and pride in the employees, vendors and customers. "People want to be part of a winning team," says Craig Wheeler, President of Marketing for ESI. "When your team loves coming to work and feels like they are part of something grander than themselves, they put more into their work than you could ever ask for."

Perhaps the key to the ESI culture is the seamless marriage of sales and marketing — a concepts usually approached as two separate entities operating alongside each other. "In the ESI culture, we erase the line between sales and marketing," says Wheeler. "It is one team working toward a common goal and that unity, coupled with the expertise of great talent together under one roof, creates an energy that customers can actually feel. They routinely comment that the employees are having fun, are extremely professional and genuinely love their company. And that's something that people can rally around and believe in — something that you just can't fake."

So what does this mean for the developer? It means that the arduous task of trying to find and manage two different efforts, and in many cases from outside companies unfamiliar with each other's process and objectives, is no longer required. With ESI's involvement, you will instantly have experienced, in-house sales and marketing personnel, a stable of strategic partners and reputable vendors to enhance your programs and in-house management to provide the leadership necessary to achieve your goals. All working together, creating a culture that not only provides success, but enhances your brand.