The Difference - Experience Does Matter

You Can't Just Talk the Talk

ESI has directly managed the sales and marketing for 20 communities over the last 20 years, producing $7.5 billion in sales volume while overseeing more than 12,000 closings. Having that wealth of information from past experience allows us to spend marketing dollars more efficiently and troubleshoot potential problems early, ensuring the community is moving toward its intended sales goals. As ESI Co-Founder Wilson Greene notes, "In today's market, it's not good enough to just talk the talk; you have to know how to get the job done in an ever-changing environment."

ESI's expertise ranges throughout the spectrum of properties, having sold homesites, homes, condominiums, townhomes and condo/hotels. Their experience has been in both the pre-sale of product — helping developers reach sales thresholds that allow building commencement — as well as completed product in new and existing communities. ESI is equally adept at marketing and selling property in the pre-development stage of a community — a time when early success can help build momentum and a positive perception in the marketplace — thus paving the way for consistent, long-term success.

"With rising development costs, finance considerations and increased competition, the trial and error method could be devastating for a developer when it comes to hiring a sales team or marketing company in this day and age," notes Greene. "The cost to remedy improper sales and marketing decisions far exceeds the prudent investment in implementing the right strategies, personnel and leadership from the beginning."
– ESI Principal Wilson Greene