The Difference - More Sales Through Better Systems

If You Can't Replicate It, Then It Was Just Luck

The author Tom Morris said, "Anyone can have success, for a while. But the mark of a champion is to have long term, sustainable success." At ESI, our track record for success starts with our systems. Meticulously crafted from years of experience, our sales and marketing systems have been finely honed to give us an advantage in any market condition, in any region of the country and with any type of product. Based on solid sales and marketing fundamentals coupled with an understanding of the psychology of the buying and selling process, each component plays a vital role in an overall system that provides a road map for sales agents, managers and marketing directors to follow. The ESI Systems are designed to maximize the efficiency of each part of the process while providing a repeatable, trainable and measureable method to achieve results.

"This is far from an outline, these are step by step methods that have gotten consistent results over the last 15 years," notes Jim Matoska, President of Operations for ESI. "Our Sales Playbook alone is over 180 pages — we leave nothing left to chance when it comes to our marketing system and sales presentation."

When executed by a skilled team of marketing personnel, sales assistants and sales executives, the ESI System helps to deliver a unified message along every part of the customer's interaction with the developer's product or community, ensuring the quality of the product is matched by the quality of the sales and marketing.