INCREASE YOUR CLOSING PERCENTAGE BY 80%

ESI, a leader in sales and marketing solutions for real estate developers, has announced the fourth quarter results of their latest technology, the ESI Wisdom Warehouse. “Since implementing our Wisdom Warehouse technologies, our most recent client has increased their closing percentage by 80% in just four months” noted ESI Principal, Jim Matoska. “That compares to same period sales for last year as well as the first three quarters of 2008, so it tells us with a high level of certainty that the tools provided by ESI are having an immediate impact. What it means to our client is even more significant—the 80% increase translates to an additional $15 million in sales revenue in four months without spending an additional dollar in marketing, lead generation or tour generation costs.”

Made possible by the advent of readily available high-bandwidth connectivity and ESI's own in-house production team, tools within the Wisdom Warehouse, such as ESI-TV®, allow sales and leadership teams to access site-specific video podcasts, training articles, role-play sessions and training workshops, all conducted by the ESI team. This valuable warehouse of assets and knowledge is cataloged for easy reference and continually updated with the latest training and strategies. Once downloaded, these workshops, conversations, strategies and lessons can be replayed on the sales agent’s computer or specially outfitted iPod, enabling a sales professional to have access to training in the office, the car or on the go.

ESI Principal, John Pinter, added, “ESI-TV® ensures that a developer’s vision and messaging is thoroughly engrained into the sales and marketing team and is precisely conveyed to the customer, exactly the way the developer intends it to be. Plus, the delivery method of using the iPod ensures that a sales agent has immediate access to training at all times, increasing the probability of turning training into successful habits.”

For more information about ESI Wisdom Warehouse and how it can benefit you, contact Jim Matoska jmatoska@esiliving.com or John Pinter jpinter@esiliving.com.

About ESI

ESI is a leader in the marketing and sales of luxury resort and private club communities. ESI has managed the sales and marketing for some of the premier resorts and private clubs in North America and the Caribbean, helping developers sell more than 10,000 properties totaling $5.5 billion over the last 20 years. ESI has offices in Orlando, Florida and Wilmington, North Carolina.