Services - Business Audit/Sales and Marketing Plan
ESI Business Audit/Sales and Marketing Plan
At a time when every marketing dollar MUST be effective, ESI can make sure those dollars are producing leads, tours, and sales. ESI has years of experience in assisting companies manage their cost per lead, cost per tour, and cost per sale, and making sure every dollar spent is maximized. A comprehensive and integrated Sales and Marketing plan that speaks to each lead generation opportunity and strategically lays out a process of converting those leads to tours and sales is essential. ESI’s focused approach of analyzing previous marketing data, considering your community’s current market and customizing your marketing messages all make up the detailed process of insuring success.
These proven methods are being used to save developers money and time by helping them increase sales and eliminating ineffective marketing programs. Our customized Business Sales and Marketing Audit includes:
Phase I: Initial Business Audit
- 3 days on site analyzing current data and statistics
Phase 2: 365 Day Sales and Marketing Budget (presented within 2 weeks)
- Outline specific initiatives
- Provide initial monthly cash flow
Phase 3: Onsite support (once a quarter on site support)
- Support on site management team in implementation of marketing budget
- Assist in unveiling of Sales and Marketing Plan
- Assist in consistent messaging of marketing pieces
- Provide an analysis of quarterly sales and marketing key data including specifics on lead generation, tour generation and sales
- Recommend and help implement changes, if necessary, to the 365 day sales and marketing plan
